What the Heck is Sony Entertainment Trying to Promote????

I have no clue what the person who created this billboard ad plastered in Downtown Chicago from Sony Entertainment is trying to say, do you? Are they selling I-pods, music, I just don't get it. So I decided to contact Sony myself this afternoon and the person with whom I spoke in California at their toll free number 1-800-345-7669 ) had no idea what I was talking about.
couldn't answer me either.